About
My name is Leonhard Reiter, but most people just call me Lenni1. I am a PhD student and pre-doctoral researcher in Marketing Management at the University of Vienna, supervised by Christoph Fuchs and Robert Böhm.
Affiliation: University of Vienna · Department of Marketing Management Contact: leonhard.reiter@univie.ac.at
Research
I study how people engage, evaluate, and interact with new technologies — from AI and algorithms to vaccines. I am also interested in behavioral public policies, especially in how to improve their public acceptance. My work has been featured in Forbes.
Methods
I am a quant-person. To study what interests me I use experiments, meta-analysis, mixed-effects models, machine learning, and text as data. I am a strong advocate for open science and reproducible workflows — I put all my code and material on OSF and GitHub.
Interests
AI & Algorithms · Technology Acceptance · Vaccines & Health · Behavioral Public Policy ### Background
University of Vienna · Supervised by Christoph Fuchs & Robert Böhm
Susann Fiedler's group — prepared a bachelor course on publication bias detection methods (p-curves, z-curves) in management research
Robert Böhm's team — survey design, data analysis
Outside the office
I train Brazilian Jiu-Jitsu (purple belt), play bass, cook, and take long walks through the Augarten.
Footnotes
With an “i”, not a “y”.↩︎